Today we attended our first Graphic Dealers Meeting as new members at Xerox HQ for Eurpoe in Uxbridge.
On the agenda along with a tour of the facility and machines on offer from Xerox, which in themselves were very impressive, was feedback form the Cross Media Show last week and the development of our new brands, PrintCafe and Cascade Cross Media both due to launch before the end of the year.
Minprint involvement in the PrintCafe concept is still limited and under discussion for the whole of Ireland.
However we do see major strength in the development of our existing Cross Media offerings by partnering up on the Cascade brand. In 2013 Minprint hope to offer complete Cross Media Marketing Services to our clientbase. In addition to the email services currently offered we will have PURL campaigns, Text Messaging, Video and links to Driect Mail Campaigns offered through one central system which brings together the reporting to make sure and prove that you get the most ‘bangs for your bucks’.