Cascade Cross Media Solution

Over the past month Minprint have been developing their Cross Media Development Platform Solution.

Finally a solution that will work for all our clients from Chip Shops to Blue Chip organisations.

What is Cross Media?  I hear you ask. This is a term used for multi-channel marketing.
We can now develop marketing solutions direct for you, using your designer or using your advertising agency to cover all medias and provide a unique reporting an analysis tool that will transform the way you promote your business.

Our solution now combines the strengths of Print, Email, Web, Text SMS and Video then brings the results together in one easy to use solution that will blow your mind!

What it’s for:

  • Campaign Management
  • Recommend a Friend promotions
  • After sales support
  • Facebook Apps
  • Mobile CRM
  • Event Invitations
  • Data Connectivity (to your CRM)
  • Marketing Analysis

What Percentage Conversion results can I expect

  • Print Only campaign 3%
  • Print with a Static Web Landing Page 19%
  • Print with Email 28%
  • Print with Web Page, Email and Mobile 34%

Watch this space to see how it develops or call us now to find out more about what we can do for you.

Combine this with our variable image solutions and at the very least we’ll put your head in the clouds, just call or email us and ask for a demo now.

Minprint Active in the Community


Minprint Active in the Community 2x2m Stand

Today and tomorrow (9th and 10th of October 2012) Minprint are exhibiting at the Ramada Hotel in the active in the community event.

Please call in and see us for your change to win a FREE Roll up Banner in our Prize Draw.

Minprint Speak at Evolution Event

Evolution Growing BusinessOn Thursday this week Jamie spoke at the Castlereagh BC Invest NI Evolution Business Event to describe how they helped us with consultations for Tenders and Search Engine Optimisation of our website.

It was great to hear more about the programme and hear from the other guest speakers on the day.

We hope other businesses in the area will take advantage of this facility in the same way we did.

 

Today we attended our first Graphic Dealers Meeting as new members at Xerox HQ for Eurpoe in Uxbridge.
On the agenda along with a tour of the facility and machines on offer from Xerox, which in themselves were very impressive, was feedback form the Cross Media Show last week and the development of our new brands, PrintCafe and Cascade Cross Media both due to launch before the end of the year.

Minprint involvement in the PrintCafe concept is still limited and under discussion for the whole of Ireland.
However we do see major strength in the development of our existing Cross Media offerings by partnering up on the Cascade brand. In 2013 Minprint hope to offer complete Cross Media Marketing Services to our clientbase. In addition to the email services currently offered we will have PURL campaigns, Text Messaging, Video and links to Driect Mail Campaigns offered through one central system which brings together the reporting to make sure and prove that you get the most ‘bangs for your bucks’.

Digital Embossing

Digital-Emboss

Digital Embossing

Digital Embossing is the new sensation. This fantastic innovation makes print positively three dimensional. From today ‘ordinary printing will simply leave you feeling rather flat. Digital Embossing will make your message infinitely more compelling. It will make your printing no longer just a visual but also a sensual experience.

Digital Embossing can be used to enhance the majority of coated papers and cards and to all laminated products. It is most effective when applied to thicker materials. The process is post press which means it can be equally effective on Litho and Digital Printed work.

Whilst Digital Embossing is applicable to either gloss or matt lamination it is most effective over matt, where the contrast between the laminate and the emboss is striking.

Please note: we always strongly recommend running a trial sheet prior to having a large volume of Digital Embossing

Digital Embossing is an environmentally friendly embellishment. It produces no harmful waste products or dangerous Volatile Organic Compounds (VOCs) and uses small amounts of power in production.

The preparation for Digital Embossing could not be easier. We just need an additional Black Separation with image in all the areas you would like to have Digital Embossing. Because of the exceptional accuracy of the process (each sheet is registered optically before printing) the most complex shapes can be embossed. It is even possible to include half tones in your design (Tints of Black) which will make the Embossing taper on the finished page. If you would like us to prepare your black separation, or have a particularly complex embossing project which you simply do not have time to prepare yourself, then we would be pleased to help.

Because the process is Digital, there is no lower limit on quantity. We are happy to emboss just one sheet if required.

Digital Embossing can be specified in two depths:

Low Lift and High Lift, depending on the effect you require.

Low Lift
With Low Lift Emboss the effect is somewhat similar (though there is still much more texture) to the very highest high lift UV varnish. Plus, of course, there are the overwhelming advantages of a pin point accurate register, ability to emboss complex shapes and an environmentally friendly process.

High Lift
With High Lift Emboss the real creative advantages of Embossing come to the fore. The effectiveness of the embellishment is immediately apparent. The normal reaction is instant approval, no questions, simply ‘to see it is to love it’.

Calculating the cost of Digital embossing is quick and easy. The only things required are:

  • The size of your product
  • The quantity
  • The type of emboss (Low or High lift)
  • The total area to be embossed – click here to calculate your total area percentage.

Our pricing structure has a series of cost bands based on the coverage. For simple designs deciding which band your design falls in can be by manual evaluation prior to ordering (we will check this during job processing and advise you if the coverage is incorrect). A better solution is to go to:

www.embosspot.com

Then follow the instructions to receive an instant and precise result.

Digital Embossing adds 2 days to the production turnaround quoted for the product to which it is applied. Please note: Digital Embossing is subject to availability. Please confirm at time of ordering.

New Hong Kong office

New_hong_kong_office

New_hong_kong_office


If you like how this looks, why not call us to see what we can do for you?
With some ongoing maintenance work being done at Minprint we are taking the opportunity to spruce up some of the office walls, here you can see how our new Hong Kong office worked out with the lovely matt laminated vinyl prints, you may have notice our new Belfast themed wallpaper in the digital print room, the same theme has been carried through to reception and the directors office is being transformed with an Italian theme shortly.

Minprint Wallpaper

Our digital print room got a facelift this weekend with new wallpaper in preparation for the new machine arriving this week.
All designed, printed and installed by members of our own team – Nice work guys (Neill, Russell, Freddie).

Minprint Team Pic

One of our partner sub-contractors Alex Flex (www.alexfleck.com), was in with us on Friday taking a few pics of the team for our website and marketing material.
This main team pic turned out really well considering the difficult lighting – well done Alex!